How The Process Works
To the majority of new web site owners, the process of obtaining and maintaining a website can be extremely intimidating. You may have decided that you need to find a web designer, but people often wonder just what the process is that their web designer will undertake to build a website.
The following information is provided to answer the most frequent questions and concerns we have heard from clients first considering a website for their business or organization.
Step 1. Obtaining a domain.
A domain is simply a unique name that identifies a particular website. The domain name will be attached to the web site allowing visitors to find your site on the internet. For example, lewiscom.ca is the domain name of this website.
Step2. Obtaining a host.
A host is the home for all the files that make up your website. These files are a collection of images and documents that, put together, make up the individual web pages.
When you purchase web hosting services, you are paying rent on a section of hard drive on a server. When visitors come to your site, they are viewing your collection of documents and images that reside on the host’s server (computer).
Step 3. Web Design.
A Web designer or developer is the individual who creates the graphics and code that make up your site. There are a variety of free, do-it-yourself tools that allow you to create your own site. These tools can be entirely adequate for personal pages. However, if you need a site for a business or organization that requires a professional look and feel, you will likely need to hire a professional web designer. When deciding on a web designer, make sure to view their portfolio. The best indicator of the quality of work they will provide to you is the quality of work they have provided to other clients.
Step 4. Search Engines and Marketing.
Simply having a website is not enough to connect with consumers. Their are millions of websites now with hundreds of millions of web searches performed every day. Most web designers also offer search engine optimization. This is a process whereby the web site is fine-tuned both in content as well as code to ensure that visitors to various search engines who look for relevant information are shown your website as a top result.
Proper optimization ensures that motivated consumers are targeted and enticed to your site rather than your competitors or irrelevant sites.
Web marketing involves building relationships with with organizations and resources in the web community that help spread the word about your site, your product and any ongoing promotions you decide to engage in.
While most of our clients are in Vancouver or Vancouver Island, a properly managed project can open their business to interested consumers beyond their immediate geographical region.
Step 5. Statistical Analysis.
Once your site is up and running it is important to regularly run analyses on your site, your visitors and it’s search engine performance. This will ensure that your site performance is constantly monitored. Weaknesses and strengths can be addressed and changes to the functionality of the search engines can often be identified so that your site is changed correspondingly.