Black Hat SEO: How even huge companies can make bad decisions

JC Penny managed to absolutely own the #1 Google position for a huge number of consumer items.  How?  By hiring an SEO company that used so called ‘black hat’ SEO techniques. Then Google’s new algorithm took hold and they took a slight dip.   Then Google learned about how they were managing their SEO and manually [...]

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The importance of sitemaps

While it has become second nature to webmasters and designers to include sitemaps in their site files, many amateur site builders or site owners who lack a useful webmaster don’t necessarily know how important a sitemap is. XML Sitemaps are a protocol allowing site owners to inform the search engines about the pages on their [...]

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Trademark infringement in Google ads

Over the last few months I have had a number of emails and calls from clients and other website owners asking about how to protect their trademarks that are being targeted by competitors in Google paid placement ads. It seems that a number of organizations have gotten hip to the practice of using brand names [...]

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Reduce pdf file size in photoshop

Anyone who has ever attempted to use photoshop to save a document as a pdf has encountered the dreaded conversion limitations of photoshop when it comes to saving a file as a pdf.

Long story short, documents with even the smallest images in photoshop result in tremendously large file sizes in the finished pdf document. Working your way through the compression options and format selections, you will eventually run into the fact that you can either have a good looking document or a small document… not both. This article shows you a quick and dirty method for generating a very small sized pdf for your site.

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